How To Write Good Blog Post That Attract More Clicks

Problem Which I Was Facing:

This blog post belongs to my experience and tool what I am going to use or already using may be updated here over the period. When I saw the google webmaster tool stats for this website, most of the blog posts are not getting enough click even through they were having good impressions. I start researching on different blogs and different tool and sharing the experience with you.

Below is the CTR (click through rate) of Jan 2019:

Average CTR improved 273% after changing titles of webpages.

Can you share your CTR? Can you write the comment below and discuss?

Can I update the website to attract more click on search engine result page and what I need to update?

Yes, we can. It depends on our first impression on the search engine result page. On search engine result page, only meta title and in some cases meta description is visible. It is just like our first impression at Google SERP in the eyes of the visitor. It is up to Google, which content Google is going to show at SERP as a snippet. If our meta description is relevant to the search engine query, Google will show otherwise, some other content as snippet will be taken from the page.

Example1:

I have changed my home page title:

Old Title: A short Story About Me
New Title:Learn here how to change yourself into high-performance machine

Which one do you want to click?

Old title is telling you about me. I am not a famous person so nobody will be interested in my story. Maybe after some years when I am famous, People may like to click on it. New Title is talking about your problem which people may like to click.

Example 2:

Old Title: My life long journey and lesson learned
New Title: How To Grow Professionally Using 11 Winning Lessons

How To Optimize Meta Title / Headline:

Nowadays Meta titles are more marketing oriented compare to SEO oriented meta titles. It is very important that meta title, page content and user intent are aligned to each other. We should treat meta titles as headline for content.

Some Fact About Headline:

“On the average, five times as many people read the headline as read the body copy. When you have written your headline, you have spent eighty cents out of your dollar.” – DAVID OGILVY
Source: https://coschedule.com/headline-analyzer

“According to a new study by computer scientists at Columbia University and the French National Institute, 59 percent of links shared on social media have never actually been clicked: In other words, most people appear to retweet news without ever reading it.”
Source: https://www.washingtonpost.com/news/the-intersect/wp/2016/06/16/six-in-10-of-you-will-share-this-link-without-reading-it-according-to-a-new-and-depressing-study

How To Create Better Headline:

Finding Keyword For Title

Google Suggest:

You can create the headline on the basis of google suggestion. I tried to search keyword “headline” Please check screenshot below:

It has given me keyword like “headline tool”, “headline checker” “headline analyzer” which may be matched with user intent of visitor on google search result page.

Google Keyword Suggestion On Search Result Page:

Google also gives keyword suggestion for a keyword you are searching. Go down at google search result page, you will find relevant keyword.

Only Keyword In Title Is Not Enough:

Keyword in the title will help you in search engine ranking but how your title pulls human’s mind attention will determine to click on search engine result page. In 2019 you should not only pay attention to your keyword but also how carefully you craft your title.

Title Vs Headline:

Title	Headline
Emphasize on keyword	Emphasise on marketing
Search Engine Centric	User Centric
Title is not a sentence	It is a long marketing sentence
It may have a pipe character	People usually do not use the pipe.
Easy to read	Big Sentence to read.
It may contain company name	Mostly It doesn’t contain the company name.
Plain text with keywords	Conversational Tone
Example: “Headline Writing”	Example: “How To Write Headline for more view”

Tool Which Helps You To Create Good Headline:

I am going to check the headline for this blog post “How To Write Good Blog Headlines That Attracts More Clicks”. We will compare the resut using different tools.

https://headlines.sharethrough.com/

https://www.aminstitute.com/headline/

https://www.portent.com/tools/title-maker

Since I don’t have the option to change the value of text box, I have changed headline myself, and the headline is “Why Headlines are Hotter than Blog Title”. Let us see the result on aminstitute.com and headline.sharethrough.com

Let ‘s compare both headline using two different tools:

“How To Write Good Blog Headlines That Attracts More Clicks” headline.sharethrough.com

Quality score = 73

Positive: 1- Focus at the more human-centric problem. 2- No word which creates doubt in the user’s mind.

Suggestions: 1- Increasing headline length is not advisable for web page titles. 2- Brand name is not necessarily to be added here since I am not selling my own product. I am just trying to give a solution to a particular problem. 3- Alert word is not required here since I am not talking about any alarming situations. 4- I was trying to use context word but it doesn’t fit . you can see context word at http://d3tjhdrcpaedmv.cloudfront.net/context-word-dictionary.pdf

Can you create a headline using context verb for a headline which I am mentioning in blog post? Please comment below.

“How To Write Good Blog Headlines That Attracts More Clicks” Tool: aminstitute.com

quality score = 10% (Emotional Marketing Value)

Suggestions: Headline has some spiritual orientation which I don’t believe.

“Why Headlines are Hotter than Blog Title” Tool: headline.sharethrough.com

quality score = 65

Positive: 1- It has bad news which sells more. 2- No word which creates doubt in user’s mind.

Suggestions: 1- Increasing headline length is not possible for web page titles. 2- Brand name is not necessarily to be added here since I am not selling my own product. I am just trying to give a solution to a particular problem. 3- Alert word is not required here since I am not talking about any alarming situations. 4- Yes, User connection is missing here.

“Why Headlines are Hotter than Blog Title” aminstitute.com

quality score = 28.57% (Emotional Marketing Value)

Suggestions: Headline has more emotional touch than solving other’s problem.

Some Other Tools What I checked:

Hubspot Blog Topic Generator:

Actually, this tool was not solving my purpose. When I checked for the blog idea. It has given me below suggestion which was not giving me any value:

• Headline: Expectation Vs Reality
• Will Headline Ever Rule The World
• The Next Big Thing In headline
• Headline Explained In Fewer Than 150 characters
• The week Top Stories Of Headline

Contentcrow Headline Generator:

It gives better job while suggesting the headline and much close to what i was looking for:

• Looking Ahead: The Future of Headline in [Year]
• 10 Reasons Headline Is Going to Be Big in [Year]
• 10 Ways Marketers Are Making You Addicted to Headline

Conclusion:

A headline is an entry point for the visitor from the search engine. It is worth to put effort to change your blog title into a headline. I would recommend contentcrow.com, sharethrough.com headline tool for more ideas and most important thing don’t forget your all weather friend google suggest.

What do you think about my recommendation? Do you agree?
Share your thoughts in the comments below!